Infor, a US-based online business applications service, has invested $25m in peer Predictix.
Infor joins existing investors, venture capital firms Marlin Equity Partners, Kinetic Ventures and ITC Holding Company. In December 2014, Marlin led a $15m round for Predictix, its first disclosed round.
Under a partnership as part of the investment, Infor will resell Predictix applications to its customers as a part of Infor CloudSuite Retail, and Predictix customers will access Infor’s Hook & Loop creative agency. Infor said it covered 15 of the top 20 global retailers while Predictix’s clients included five of the top 15 global retailers.
Duncan Angove, president of Infor, said: “Predictix has shown how next-generation technology can drive transformational value at some of the world’s largest retailers. We were also impressed by the LogicBlox Platform, which underlies the Predictix applications and has attracted DARPA funding for its fundamental innovation.”