US-based data-as-a-service platform Vast obtained $14m in series B funding today from Capital One Growth Ventures, the investment arm of financial services firm Capital One.
Founded in 2005, Vast operates a car marketplace called CarStory that uses big data analytics to gain an insight into consumer intent and match buyers with the most suitable vehicle.
The money will go towards growing CarStory and launching dedicated products for other industries, including real estate, which are currently only offered on subsections of Vast’s website. Jaidev Shergill, managing partner of Capital One Growth Ventures, will join Vast’s board of directors.
Vast previously raised $4.2m in a series A round in 2007, according to a regulatory filing. It has not disclosed its investors but its board includes representatives from Leapfrog Ventures, NextStream Capital and Hit Forge.
John Price, CEO of Vast, said: “Big data for life’s biggest purchases, that is what Vast is all about. Our patented approach delivers critical discovery information, predicts alternatives and analyses the local market to guide the purchase decision in service of the buyer.
“Companies like Capital One are utilising Vast to help ensure they are delivering a positive user experience to their customers fuelled by insights that both inform and delight.”