IfOnly, a US-based marketplace for specialised experiences, has secured $10.25m in series B capital from investors including payment processing firm American Express and media company Advance Publications, Techcrunch reported yesterday.
Internet company Digital Garage, XB Ventures, Khosla Ventures, Founders Fund and assorted individual investors also took part in the round.
American Express participated through its corporate venturing arm, American Express Ventures, while Advance Publications contributed funds through its Advance Newhouse subsidiary.
IfOnly operates a marketplace where users can purchase curated ‘experiences’ from approved vendors, ranging from dinner at a chef’s house to a private meeting with Harvey Weinstein, the head of film studio Miramax.
The company currently covers San Francisco’s Bay area, New York and Los Angeles, but it aims to expand the platform to enable any local expert to market and sell their services, and to provide more affordable experiences.
IfOnly raised $12m in an October 2013 series A round led by New Enterprise Associates that featured American Express Ventures, Advance Newhouse, Khosla Ventures, Founders Fund and assorted angel investors. It had secured $3m in seed capital from various angel investors two months earlier.