China-based fitness app developer Keep has raised $32m in a series C round featuring Bertelsmann Asia Investments, the local corporate venturing division of media company Bertelsmann, China Money Network reported yesterday.
The round was co-led by venture capital firms Morningside Ventures and GGV Capital.
Founded in February 2015, Keep operates a mobile app that provides a fitness program tailored to users’ indiviudal goals. Users can watch videos with instructions and share their progress with others to stay motivated.
Keep claims to have 11 million monthly active users out of a total of 30 million-strong base of registered users. The funding will go towards the addition of new products and upgrading the app, and follows Keep’s launch of an e-commerce platform last month.
Keep raised $10m in series B capital from GGV Capital in September 2015, according to deals database CrunchBase. However, the claim is unsourced and Keep has not released any official details on its previous funding rounds.