US-based marketing technology producer Signal, backed by internet company Yahoo Japan, has raised $30m in a series E round that featured debt and equity provider Silicon Valley Bank (SVB).
Led by venture fund I2A, the round also received investments from Pritzker Group Ventures, Baird Capital and Epic Ventures.
Founded in 2010, Signal’s marketing platform offers features such data collection and persistent identification. It enables companies to target consumers across channels.
Signal intends to use the funding to expand and accelerate its organisation and technology platform on a global scale.
The company has raised $70m to date.
In 2013, Signal, then trading as BrightTag, raised $27m in a series C round led by Yahoo Japan.
SVB previously contributed to a $15m funding round in 2012 that also featured Baird Venture Partners, Epic Ventures and I2A.