AAA Everplans shows where there’s a will there’s funding

Everplans shows where there’s a will there’s funding

Everplans, the US-based creator of an inheritance planning and management platform, has raised $6.4m in a series A round featuring insurance groups Transamerica, Aegon and Reinsurance Group of America.

Venture capital fund Mousse Partners led the round. Transamerica and Aegon were represented by their joint corporate venturing unit Transamerica Ventures while Reinsurance Group invested through its RGAxx subsidiary.

Everplans has developed a platform that can be used to securely make and store plans for their deaths. It aggregates financial, health, personal, digital and legacy information, and includes a personalised guidance engine.

The funding will go to hiring and product development, as Everplans prepares to bring its offering to the insurance, human resources and healthcare sectors. It had previously raised about $2.7m in equity funding and $500,000 in debt, according to regulatory filings.

David Macmillan, Transamerica’s chief marketing officer, said: “The addition of Everplans will help advance Transamerica’s mission: to help people achieve a lifetime of financial security, and extend our ability to serve customers with a more consistent, full-life offering via our vast network.

“We are excited to invest in and partner with Everplans, and we look forward to more announcements in the coming year as we bring our collaborative work to market.”

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