Hollar, the US-based operator of a mobile-focused consumer products e-commerce platform, has secured $30m in series B funding from investors including Comcast Ventures, the corporate venturing subsidiary of mass media group Comcast.
Venture capital firm Kleiner Perkins Caufield & Byers led the round, which included Greycroft Partners, Lightspeed Venture Partners, Index Ventures, Forerunner Ventures and Pritzker Group.
Hollar runs an app that lists thousands of consumer goods spanning toys, electronics, homeware, beauty and clothing.
The funding will support the building of a marketplace platform and the further personalisation of the customer experience. Hollar also plans to move its corporate office and warehouse into a facility previously owned by retailer 99 Cents Only Stores.
David Yeom, co-founder and chief executive of Hollar, said: “We started Hollar to build on the success of the dollar store industry, and this opportunity gives us the ability to continue innovating and aggressively grow the business.
“Through initiatives like a personalised online shopping experience and expansion into a marketplace offering, Hollar is spreading the unexpected delight of extreme deal retail and changing the way consumers discover deals and stretch their budget.”
The round follows a $5.5m seed round in August 2015 led by Index Ventures that included Lightspeed Venture Partners, Pritzker Group Venture Capital, Forerunner Ventures and Bam Ventures, and a $12m series A round closed in December.