Ixtens, a US-based software provider for online retailers and media companies, has raised $4.6m in its series A round, which included corporate venture investment from consultancy firm Marvin Traub Associates.
Venture capital firms Greycroft Partners and BV Capital co-led Ixtens’ A round and their respective partners Ian Sigalow and Thomas Geiselmann have joined its board.
Gieselmann said: "By enabling online merchants to carry third-party inventory with real time availability, Ixtens can significantly increase revenues without an accompanying increase in operating costs or working capital."
BV is the spin-out from Germany-based media group Bertelsmann and last year closed its third North American fund as well as its first pan-European eVenture Fund.
Separately, BV-backed portfolio company Peanut Labs has been sold to market research peer e-Rewards.
BV Capital and Leapfrog Ventures invested $3.2m in Peanut in 2008.