ReplyYes, a US-based e-commerce messaging startup backed by entertainment studio Broadway Video, has secured $6.5m in series A funding.
The round was co-led by Madrona Venture Group, Cross Culture Ventures, Lowercase Capital, Muse Capital and Arnold Venture Group.
ReplyYes has built an artificial intelligence-equipped mobile messaging service that e-commerce brands can use to market and sell goods through personalised recommendations.
The company recently signed its first big partnership deal in the lifestyle space, partnering record company Universal Music Group to market music, tickets and artist merchandise.
Broadway Video participated in a $3.5m seed round for ReplyYes in April 2016, investing together with Madrona Venture Labs, Lowercase Capital, Mesa Ventures, Ore Ventures, FJ Labs and angel investors Bob Nelson and Francois Kress.