GV, a corporate venturing subsidiary of internet technology conglomerate Alphabet, has led a $15m series B round for US-based customer web analytics provider FullStory, the Atlanta Business Chronicle has reported.
Salesforce Ventures, the venture capital arm of enterprise software producer Salesforce, also took part in the round alongside venture capital firm Kleiner Perkins Caufield & Byers (KPCB) and angel investor Tom Noonan.
FullStory monitors commercial web user interactions to offer companies better insight into their customers’ online behaviour. Interactions tracked by the platform include page clicks, sales conversion rates, error message interest and ‘rage clicks’ that highlight user frustration.
The series B capital will be used to expand FullStory’s research and development efforts in a drive the company expects to create 120 new jobs.
GV had previously invested in a $9.15m series A round for FullStory in 2015 that included KPCB and Noonan. FullStory had initially raised $1.5m in seed financing from investors including GV and Noonan in 2014.