Apparel producer TAL Group has invested £10m ($12.9m) in Metail, the UK-based developer of an online platform that allows users to try on clothes virtually, The Times has reported.
Founded in 2008, Metail has created technology that allows online users to create a 3D model of themselves that they can use to model prospective clothing purchases in order to see how they would look.
The closure of the round follows the signing of partnership deals with Benit, the technology arm of South Korea-based conglomerate Kolon, and fashion brand Princess Polly earlier this year.
Metail plans to use the funding to expand a customer base currently sized at 7.7 million that is predominantly based in Asia, where Hong Kong-headquartered TAL is also based.
Tom Adeyoola, founder and chief executive of Metail, told Tech City News: “These funds set us in great stead for our mission to become the Google of size and shape.
“The Asian focus on innovation in the fashion supply chain has meant that TAL has looked to Metail to provide breakthrough technology for garment digitisation and data collection. I am incredibly excited about Metail’s next stage of growth.”
TAL Group and digital sporting rights platform Perform Group had previously invested $12m in Metail in a 2014 series B round that took the company’s overall funding to $20m, its past investors including private equity firm New World Private Equity Partners.