US-based digital commerce platform Omnyway has closed a $12.8m series A round co-led by financial services firm Commerzbank Group and online lender CreditEase.
The firms, which participated through strategic investment units CommerzVentures and CreditEase Fintech Investment Fund, co-led the round with venture capital firm Nyca Partners, while VC firms Commerce Ventures and Industry Ventures also contributed capital.
Founded in 2014 as OmnyPay, Omnyway has created a digital commerce software platform that can integrate loyalty schemes, promotions, coupons and mobile payment processes into a retailer’s existing mobile app.
Omnyway CEO Ashok Narasimhan told TechCrunch the capital will be used for global expansion, and to grow the company’s recently launched Zapbuy app, which allows users to buy a product with a single click by scanning a television or magazine advertisement.
Narasimhan said in a press statement: “To keep up in this fast-moving, mobile-first (and soon mobile-only) world, retailers need tools that speak to how people want to shop and engage today.
“This investment puts us in a great position to build on growth and continue innovating on today’s fundamentally different retail experience.”
The company had previously raised $1.5m in funding from Global Internet Ventures in 2014, according to VentureBeat.