Corporate venturing strategies and business models differ widely and their success factors still remain controversial.
Innovation trends such as openness and collaboration create new opportunities and make corporate venturing approaches more heterogeneous.
Following Henry Chesbrough’s open innovation paradigm, some corporate venturing units recently opened up their processes and further fostered internal and external collaboration to leverage the impact of their operations.
The study aims at identifying new success factors for strategic corporate venturing units by researching and evaluating recent trends in processes and strategies. In particular, the survey focuses on investment strategy, decision making processes, the measurement of strategic success and internal and external collaboration and communication.
In this context the study presents cases of innovative corporate venture capital and open innovation hybrids, and tries to understand the participants’ attitude to the topic.
The study is conducted by the Berlin Institute of Technology and Steinbeis University Berlin in co-operation with the Berlin-based innovation consultancy Trommsdorff & Drüner, and with Global Corporate Venturing as media partner.
The research team is still looking for respondents for their current online survey. In order to participate please click on the following link: www.internet-interview.com/cvc/
All respondents receive a summary of the results and can have a two months’ free trial of Global Corporate Venturing. Later on, the results will be published in Global Corporate Venturing. For further information on the study please contact Philipp Dauderstädt at pd@corporateventurestudy.com or James Mawson at jmawson@globalcorporateventuring.com