TVision Insights, a US-based attention measurement software developer backed by diversified trading group Itochu, has received $11.5m in a series B round co-led by venture capital firms Accomplice and Jump Capital.
Founded in 2014, TVision has created a system that uses data science and motion capture technology to measure viewer engagement with onscreen content such as television shows or advertising.
Itochu’s corporate venturing vehicle, Itochu Technology Ventures, invested in the company as part of a $6.8m series A round in late 2016 that also featured Accomplice, Jump Capital, Golden Venture Partners and Project 11 Ventures.
TVision had previously raised $2.2m in a 2015 seed round backed by Project 11 Ventures, Golden Venture Partners, Sigma Prime Ventures and Boss Syndicate.
Yan Liu, TVision Insights’ chief executive, said: “This additional investment from our existing investors speaks volumes about both the momentum that we have achieved so far and the opportunity in front of us.
“These funds will support the expansion of our opt-in, privacy-safe, in-home panel, and the growth of our team in order to meet the incredible demand for our TV attention data.”