The corporate venturing unit of US-based digital advertising company Rockfish Interactive will continue to do deals after its parent was sold to UK-based marketing company WPP.
Rockfish Brand Ventures was launched in March this year. While its parent has been sold for an undisclosed sum, one of its board members said the corporate venturing unit would continue doing deals.
Dave Knox, also chief marketing officer at Rockfish, said: "The Brand Ventures unit will not be impacted and we will be continuing to be active investors in the seed startup world."
Brand Ventures invests in nascent businesses developing digital technology in consumer internet, mobile and retail sectors and complement its existing incubator. It said it would provide 10 start-ups with capital over the next one to two years, as well as technology and marketing support with the aim of improving the marketing return on investment of its clients. Rockfish clients will have first access to its portfolio companies for marketing and potential co-investment.
Rockfish secured its first deal in May, investing an undisclosed sum in game advertising service Tap.me.