US-based online content personalisation company Sailthru raised $8m in series A financing on Tuesday from investors including media and internet conglomerate AOL’s corporate venturing division, AOL Ventures.
The round was led by RRE Ventures, with participation from fellow venture capital firms DFJ Gotham Ventures, Lerer Ventures, Pilot Group, Thrive Capital, and investment firm Hatteras Funds.
With the exception of Hatteras Funds, all of the above firms had previously joined AOL Ventures in backing Sailthru’s July 2010 seed round, which raised $1m.
Founded in 2009, Sailthru’s platform enables clients to tailor e-mail marketing and online content to each unique user, enabling them to target customers more efficiently. Sailthru will invest the money in hiring additional staff and increasing their presence in e-commerce, flash sales and publisher markets.