Susquehanna Growth Equity (SGE), an investment vehicle funded by quantitative trading firm Susquehanna International Group, has invested $35m in Poppulo, an Ireland-based employee communication software provider.
Founded in 2012 and formerly known as Newsweaver, Poppulo produces software that enables organisations to internally engage and communicate with its employees through email, mobile, video and social networks.
The company’s customers include financial services firm Bank of America, industrial technology provider Johnson Controls and engineering technology producer Rolls-Royce.
Poppulo claims it counts more than 20% of the largest employers in the US as customers and that some 30% of the largest employers in Europe use its software. The SGE investment will be used to fund its international growth plans.
Jonathan Klahr, managing director at SGE, said: “Employee communications and engagement is tremendously important for business success and we view it as a market with enormous potential – a market led by the vision, ambition and innovation of Poppulo.”