Berlin-based Trademob has closed a funding round, securing investment from Germany-based Tengelmann Ventures and German government-backed venture firm High-Tech Grunderfonds on 6 December.
Trademob, founded in 2010, uses scientific analysis to better target mobile consumers. The start-up has developed technology to track and adapt to the success of App advertising campaigns.
Tengelmann Ventures is a subsidiary of the 150-year-old retail holding company, based in Mulheim, Germany.