Multi-platform media company Cox Media Group invested $6m in content production platform Skyword on Monday, bringing its overall funding to $32m.
Although Cox was the sole investor in the current round, Skyword’s previous investors include media conglomerate Hearst Interactive Media, McGraw-Hill Ventures, the corporate venturing unit for financial information and education company Mcgraw-Hill, non-profit media organisation the American Public Media Group and venture capital firm Pilot House Ventures.
Alex Taylor, executive vice-president of Cox Media Group, said: "Cox is very excited to be investing in Skyword. Our hope is that our long history and their entrepreneurial spirit will make for a great combination and we will both learn more about this rapidly evolving market."
Cox continued: "Skyword’s unique digital content platform allows brands and media companies to not only reach their customers directly with quality content, but to also interact with them like never before. Most importantly, their leadership team is passionate and impressive, and I know they will make a big impact on their customers."
Additionally, a representative of Cox will be appointed to Skyword’s board of directors, though the appointee has not been designated as of yet.