Trada, a US-based provider of crowdsourced online advertising services formerly known as Palio, has raised $9m from two investors.
Although the two investors were undisclosed in Trada’s regulatory filing, the company has as directors Rich Miner, managing partner of corporate venturing unit Google Ventures, and Seth Levine, managing director of venture capital firm Foundry Group. Levine has this month completed the sale of another of his portfolio companies, AdMeld, to Google for $400m, following earlier success selling FeedBurner to the search engine provider.
Last year, Google Ventures, the corporate venturing division of US search engine Google, led the $5.75m series C round for Trada. Google invested $4.25m of the round, according to news provider Read, Write, Web.
US venture capital firm Foundry Group also participated as a repeat investor in the C round after supporting Trada’s $2.2m series B round in March. Trada was launched the year before in 2009.
Separately, Foundry Group and Google Ventures have teamed up to invest in a syndicate providing $1.5m in a series A round to Skedulme, a US-based meeting planner, according to news provider Fortune. Other backers in the round include venture capital firms SoftTech VC and SoftBank Capital, David Tisch’s BoxGroup seed fund, investment bank DH Capital and angel investor David Cohen, according to Skedulme’s website.