US-based marketing software provider 6sense has secured $27m in a funding round that included Salesforce Ventures, the corporate venturing arm of enterprise software producer Salesforce.
Venture capital firm Industry Ventures led the round, which also featured Bain Capital Ventures, the VC arm of private equity firm Bain Capital, as well as Battery Ventures, Costanoa Ventures and Venrock.
Founded in 2013, 6sense has created an account-based orchestration platform that leverages artificial intelligence, big data and machine learning technology to help marketing and sales team map anonymous buying behaviour and analyse demand for certain products.
Jason Zintak, 6sense’s chief executive, said: “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behaviour.”
Amanda Kahlow, chief executive and founder of 6Sense, told Business Insider in 2015 the company had raised an undisclosed amount from Salesforce Ventures.
The funding added to a $20m series B round led by Bain Capital Ventures earlier the same year that included Battery Ventures and Venrock, the two investors that co-led a $12m series A round for 6Sense in 2014 that also featured Silicon Valley Bank.