US-based digital marketing technology developer Tealium has received $55m in a series F round that included financial services firm ABN Amro and investment and professional services provider Parkwood.
The round was led by Silver Lake Waterman, a subsidiary of private equity firm Silver Lake, and also featured investment manager Declaration Partners and unnamed existing investors. ABN Amro contributed to the round through its Digital Impact Fund.
Tealium’s software enables organisations to collate and manage customer data sourced from the web, mobile platforms, call centres, point-of-sale (POS) systems and internet-of-things devices. The data can then help them more effectively personalise their offering for individual customers.
The company has raised more than $160m in total, it said, and the round valued it at approximately $850m according to TechCrunch. The proceeds will fund marketing activities and the development of new products.
Citi Ventures, the corporate venturing division of financial services firm Citi, invested an undisclosed amount in the company to close its series E round in 2017.
The $35m first tranche was closed in 2016 and included Presidio Ventures, an investment vehicle for diversified conglomerate Sumitomo, as well as Silver Lake Waterman, Georgian Partners, Bain Capital Ventures, Battery Ventures and Tenaya Capital.
Georgian Partners previously led Tealium’s $30.7m series D round in 2015, investing alongside Presidio Ventures, Bain Capital, Battery Ventures and Tenaya, which had already led a $15.6m series C round in 2013 that included Presidio and Battery Ventures.
Battery Ventures had previously backed a $10.5m series B round for the company in 2012, adding to $1.1m in series A funding it had reportedly already collected from private investors.