US-based data management technology developer Yellowbrick Data has received $81m in a series C round featuring industrial equipment and appliance supplier Siemens, internet technology group Alphabet and carmaker BMW.
DFJ Growth led the round, which included another offshoot of venture capital firm DFJ – Threshold Ventures – as well as Menlo Ventures and Third Point Ventures. Siemens, Alphabet and BMW invested through subsidiaries Next47, GV and BMW i Ventures respectively.
Founded in 2014, Yellowbrick has launched a data warehousing product that aggregates vast quantities of structured data held by its enterprise clients, allowing the information to be analysed and compared to other datasets.
The Yellowbrick Data Warehouse works across on-premises, edge and cloud-hosted networks. The company claims to offer superior processing speeds to competitors and has implemented fixed pricing to help client monitors the cost of using its service.
The series D capital will help service demand for Yellowbrick’s product in the enterprise analytics segment, as it looks to expand on its existing client base, in industries including telecommunications, shipping, healthcare and hospitality.
Yellowbrick has assembled $173m in funding to date. Next47 led the company’s last round, a $48m series B in October 2018 that was also backed by DFJ Growth.
The company had secured $44m in series A funding from GV and Samsung Ventures, the corporate venturing arm of electronics manufacturer Samsung, as well as DFJ, Menlo Ventures and Third Point Ventures three, months earlier.