AAA IDG slips into Zivame

IDG slips into Zivame

IDG Ventures, a corporate venturing unit of International Data Group, and Indo-US venture Partners have reportedly helped India-based lingerie company Zivame raise an undisclosed amount of funding.

 The pair of investors backed the company’s series A yesterday, according to news provider VC Circle. Zivame was founded last year and sells lingerie on-line.

T C Meenakshisundaram, managing director of IDG Ventures India Advisors, was reported by VC Circle as saying: "The lingerie category lends itself extremely well to e-commerce and this category has many successful companies globally. We believe that Zivame will be able to extend its lead significantly with this capital raise."

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