China-based data analytics platform developer Reyun Data has closed a series B-plus round led by a subsidiary of conglomerate Fosun Group that was sized at more than RMB100m ($14.5m) according to China Money Network.
Venture capital firm Teda Venture Capital also took part in the round, having previously led the company’s $14.4m series B round in April 2017, according to China Money Network.
Founded in 2013, Reyun provides cloud-based software that is used to monitor and analyse data sourced from more than 1.8 billion mobile terminal devices.
The company has built an advertisement-monitoring platform that allows users to track the traffic and conversion rates of adverts, as well as a platform that is used to analyse in-game data.
The funding will go to expanding headcount and strengthening research and development as Reyun seeks to introduce new technologies.
The company had previously collected $7.2m in a 2016 series A round backed by an investment vehicle that was jointly established by IT services provider Linage Software and investment and advisory firm New Access Capital.