Cognism, a UK-based sales software developer backed by web hosting services provider Netcetera, received $10m today in a series B round led by growth equity firm PeakSpan Capital.
Founded in 2015, Cognism has developed software that helps sales and marketing teams leverage artificial intelligence and machine learning technology to identify customer trends and create a pipeline of leads.
In addition to expanding Cognism’s machine learning team, the funding will also be used to open offices in Boston and Singapore.
James Isilay, chief executive at Cognism, said: “Having already won significant business remotely in Asia and North America, we will now open local offices to serve the demand.”
In December 2018, the company raised $3.6m from Oliver Wyman, South Central Ventures, London Co-Investment Fund (LCIF), Newable and undisclosed existing backers.
South Central Ventures led the company’s $2.7m funding round in February 2018, investing alongside Newable Private Investing, LCIF and Start-up Funding Club.
Cognism had previously collected $500,000 of seed funding from Netcetera, South Central Ventures, Tsingbay Venture Capital and various angel investors in 2017.