US-based digital brokerage platform Dough has secured $20m in funding from financial broadcaster and intelligence provider Tastytrade.
Founded in 2018, Dough plans to provide investment brokerage, learning exercises and media content through a mobile app expected to launch in September 2019. It will operate as a subsidiary of TastyTrade, which itself had previously gone under the name of Dough.
Priced at $1 per month, the platform will offer commission-free stock trading, live in-app support and a streamlined pricing structure, in the hope of attracting customers with little previous investment experience.
In addition to its flagship online TV channel, Tastytrade already operates a subscription-based online brokerage for stocks, options, spreads and futures. Growth equity firm TCV invested $25m in the company in 2014 and another $20m in June 2018.