AAA Ad4Ventures takes another trip down Springlane

Ad4Ventures takes another trip down Springlane

Germany-based online kitchen utensil and tableware retailer Springlane has received €10m ($11.2m) in funding from backers including Ad4Ventures, the media-for-equity arm of broadcaster Mediaset, Handelsblatt has reported.

S-UBG, Apeiron Investment Group, Ithaca Investments, TriPos, Heliad Equity Partners and German government-owned development bank KfW also took part in the round.

Founded in 2012, Springlane sells own-brand kitchenware and operates test kitchens to develop original recipes which are then published through its blog.

The company has reportedly now secured $44.6m in financing altogether. Tengelmann Ventures, the corporate venture capital (CVC) arm of retailer Tengelmann, and HV Holtzbrinck Ventures sold their shareholding back to Springlane co-founder Marius Fritzsche in September 2018.

Ad4Ventures had previously backed a $12.4m round for Springlane in 2015 alongside Tengelmann Ventures, Holtzbrinck Ventures, Ithaca, TriPos, Heliad and KfW.

The latter two had already joined Tengelmann Ventures and Holtzbrinck Ventures to provide an undisclosed amount of funding for the company in 2013.

By Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.

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