FreshToHome, an India-based online fresh produce retailer backed by diversified trading group Al-Nasser Holdings, has received $20m in a series B round led by venture capital fund Iron Pillar, TechCrunch has reported.
The round also featured Joe Hirao, the founder of online media company Zigexn, and it increased FreshToHome’s overall funding to $33m according to TechCrunch.
Founded in 2015, FreshToHome runs an online platform where users can buy fresh fruit and vegetables, meat and seafood. It sources food directly from farmers and fishermen, and has began opening brick-and-mortar stores having expanded to the United Arab Emirates.
Venture capital fund CE Ventures led the company’s last round, an $11m series A in May this year that included Al-Nasser Holdings, Das Capital, Kortschak Investments, TTcer Partners and M&S Partners.
