Media company STV Group has exited UK-based gaming optimisation technology developer DeltaDNA in an acquisition of undisclosed size by 3D software development platform Unity Technologies.
DeltaDNA offers consulting and customer relationship management services for game developers that help them optimise games for players in real time.
The company will continue to operate independently but its technology will be integrated into Unity’s cross-platform game development product, Unity Engine.
The purchase comes after $1.3m in funding for DeltaDNA from STV, Par Equity and Scottish Investment Bank in 2013, before the same three returned for a $3m series A round that included Edge Performance the following year.
Mark Robinson, DeltaDNA’s founder and CEO, said: “Operating your game just got a whole lot better. DeltaDNA and Unity have always worked well together, but the possibility of a fully integrated workflow is a game-changer for everyone involved.
“By joining Unity, current DeltaDNA users will continue to receive tailored support, now with the backing of mobile gaming’s most successful engine, and Unity’s developers will have more seamless access to our advanced analytics and engagement tools.”
