6sense, a US-based marketing platform backed by enterprise software producer Salesforce, received $40m in series C funding from venture capital firm Insight Partners on Wednesday.
Founded in 2013, 6sense has built an account-based orchestration platform – a unified interface for marketing activities – that relies on artificial intelligence, big data and machine learning technology to help sales and marketing staff understand and target potential clients.
The company has now received more than $105m in funding since it was founded in 2013, it said. The latest cash injection will allow it to accelerate business growth and advance the platform’s artificial intelligence capabilities.
The round comes in the wake of a $27m round for 6sense in April 2019 that was led by Industry Ventures and backed by Salesforce’s corporate venturing subsidiary, Salesforce Ventures, as well as Bain Capital Ventures, Battery Ventures, Costanoa Ventures and Venrock.
Bain Capital Ventures had led the company’s $20m series B round in 2015, investing together with Battery Ventures and Venrock, before Salesforce Ventures added an undisclosed amount later in the year.
Battery Ventures and Venrock co-led 6sense’s $12m series A round the year before, with Silicon Valley Bank also investing.
Jason Zintak, 6sense’s chief executive, said: “Our company growth has been fueled by the success of our customers, and our series C funding will enable 6sense to further invest in AI-driven orchestration capabilities to help companies of all sizes build and scale account based programs, uncover new opportunities and efficiently create pipeline and revenue.
“We are extremely excited to partner with Insight, and leverage the unparalleled support they will provide as we scale our operations.”
