Stock photography provider Shutterstock has participated in a $30m series B round for US-based marketing data platform ActionIQ that closed yesterday.
Andreessen Horowitz led the round, which included fellow venture capital firms Sequoia Capital and Firstmark Capital. The company’has now raised a total of $45m in funding to date, it said.
Founded in 2014, ActionIQ has built a software platform that makes it easier to understand and use data to plan effective marketing campaigns. A key feature is the ability to use data generated by one channel to market to the same customer through a different channel.
The financing will support the expansion of the company’s marketing, sales and engineering teams, and investment in business development.
Sequoia Capital led ActionIQ’s 2014 seed round before returning for a $13m series A round in April 2017 that included Bowery Capital, Amplify Partners, FirstMark Capital and Stanford University’s Stanford Engineering Venture Fund.
Tasso Argyros, co-founder and chief executive of ActionIQ, said: “This new funding round further cements ActionIQ’s position as the leading marketing activation platform and will accelerate our expansion.
“Our mission remains to help marketers powerfully execute one-to-one marketing with speed, scale and freedom without having to write (programming language) SQL, or depend on engineering and IT.”