US-based media company Time Warner’s corporate venturing unit has helped US-based social media ad buying company Adaptly raise $10.5m.
Time Warner Investments was joined in the series B by venture firm Valhalla Partners, Vivi Nevo, a businessman, and all Adaptly existing investors. These investors included Kirshenbaum Bond Senecal & Partners, a business transformation agency and venture firms First Round Capital, Charles River Ventures, and Lerer Ventures as well as angels Gary Vaynerchuk, Invite Media founder Nathaniel Turner and Interclick CEO Michael Katz , according to news provider TechCrunch last year.
In that prior round, Adaptly raised $1.4m of a planned $2m round, according to a Securities and Exchange Commission filing.
In 2010 Adaptly raised $700,000, according to another filing.