Germany-based analytics company Adjust has secured $7.6m in a series C which included Iris Capital, the venture capital firm backed by telecommunications company Orange and public relations firm Publicis.
The round also featured participation from Capnamic Ventures, which is backed by media group M. DuMont Schauberg, and VC firms Active Venture Partners and Target Partners.
Iris and Capnamic Ventures previously invested in Adjust’s $4.3m series B round in June 2013, having formed a partnership to co-invest in German digital startups in March 2013. Adjust has now raised $12.1m in total funding.
Adjust markets an analytics platform which enables mobile marketers to find out where users come from and how to keep them engaged through apps. Its clients include Universal Music, Viacom, Yelp, BuzzFeed and Deutsche Telekom.
The company will use the latest funding round to hire more staff, expand its offering and support international growth, using half the cash to target the US, China and Japan.
Christian Henschel, chief executive and co-founder of Adjust, said: “Finding the right venture capitalist is all about finding a balance of the three Cs: chemistry, connections and capabilities, and we have successfully found this with all of our investors.”