US-based networking technology developer Affinity has completed an $80m series C round featuring MassMutual Ventures, the corporate venturing arm of insurer Massachusetts Mutual Life Insurance.
Venture capital firm Menlo Ventures led the round, which included Advance Venture Partners, the VC affiliate of media group Advance Publications, as well as Pear Ventures, Sprints Capital, Sway Ventures, Teamworthy and private investor Brian Sheth.
The round lifted Affinity’s total funding to $120m and it valued the company at $600m, according to VentureBeat.
Founded in 2014, Affinity has built an artificial intelligence-driven software platform which curates data sourced from various channels including emails and meeting planners to help users build a personalised business directory that analyses relationship strengths to help ensure warm introductions.
MassMutual Ventures had already taken part in a $26.5m series B round for the company in early 2019 that was co-led by Advance Venture Partners and Sway Ventures and backed by Pear Ventures and Lars Dalgaard.
Affinity had previously received $13.5m in a 2017 series A round led by 8VC that also featured Sway Ventures, Pear Ventures, Great Oaks Venture Capital, Western Technology Investment and multiple individuals.
