Japan-based e-commerce company Rakuten led US-based luxury goods website Ahalife.com’s latest $10.1m round last week.
Rakuten was joined in the series B round by DCM and FirstMark Capital. The deal takes Ahalife.com to $19.1m raised in its history.
Ahalife.com was launched in September 2010. Ahalife.com ships its luxury goods to more than 100 countries and accepts 42 currencies.
Hiroshi Mikitani, Rakuten founder and chief executive, said: "Ahalife.com has developed a strong online following in curating luxury brands from around the world. The Ahalife.com team are experts in the full price luxury market and we see enormous global market opportunity in their business model. By digitally telling the stories behind products, their creators, and curators, Ahalife.com is promoting conscious consumption, a value of increasing importance to consumers in the U.S., Asia, and around the world."
In July last year venture firm DCM led Ahalife.com’s series A round with backing from FirstMark Capital. It previously raised $3m in March 2010 from angel investors and FirstMark Capital’s First Steps seed fund.