AirAsia Group has appointed Aireen Omar to lead its corporate venturing activities, adding to her existing leadership of AirAsia’s digital-focused investment arm RedBeat Ventures, The Edge Markets has reported.
The company appointed Omar, CEO of RedBeat Ventures in January 2018, and she will now also be responsible for sourcing emerging technologies that fit the goals of AirAsia Group’s core airline business.
Omar has been with AirAsia Group since 2006, having previously served as the firm’s CEO from 2012 until 2017.
The appointment is part of a company-wide management restructuring as AirAsia looks to expand its flight booking portal, AirAsia.com, by offering auxiliary travel, e-commerce and lifestyle services.
AirAsia Group’s chief executive, Tony Fernandes, will also oversee the new AirAsia.com strategy, while another CEO is expected to be found for the core AirAsia airline.