AAA Alfred greets Greystar in $42m series C

Alfred greets Greystar in $42m series C

Alfred, the US-based developer of a virtual concierge platform, completed a series C round featuring real estate developer Greystar on Wednesday that was sized at approximately $42m.

The round included $30m from 166 2nd, the family office of WeWork founder Adam Neumann, in addition to funding from venture capital firms Spark Capital and New Enterprise Associates (NEA).

Also known as Hello Alfred, Alfred’s cloud platform can be accessed through the homes of building residents and helps them arrange tasks such as accepting packages or walking dogs which are carried out by the company’s employees. Greystar struck a deal to install the technology across its properties in May 2019.

Alfred’s co-founder and chief executive, Marcela Sapone, said: “These recent months have reinforced the values of connectivity and community investment that serve as a foundation for our company.

“This most recent raise provides us with the financing needed to grow in sync with the expanding in-home economy. We are grateful for the support of our investors, both existing and new, and the confidence they have placed in our strategy, platform and vision.”

The round increased Alfred’s funding to $94.5m since it was founded in 2014. Property developers Divco West and Invesco co-led its last round, a $40m series B in mid-2018 that included Spark Capital and NEA.

NEA and existing backer Spark Capital had previously participated in a $10.5m series A round for the company in 2015 alongside Tuesday Capital (then known as CrunchFund) and Sherpa Ventures.

By Robert Lavine

Robert Lavine is special features editor for Global Venturing.

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