China-based recipe platform DayDayCook has raised RMB100m ($14.8m) in a series B round co-led by Alibaba Entrepreneurs Fund, a subsidiary of e-commerce Alibaba Group, China Money Network has reported.
Alibaba Entrepreneurs Fund co-led the round with Adrian Cheng, executive vice-chairman of Hong Kong-headquartered, property-focused conglomerate New World Development.
DayDayCook streams short videos demonstrating how to cook recipes also displayed on its platform, which is available on the web and through a mobile app.
The company claims it has about 3 million users, and that its content has been viewed more than 3.6 billion times since its inception in 2012, either through its own platform and social media platforms like Facebook and Instagram.
Vectr Ventures provided an undisclosed amount of seed capital for DayDayCook in 2014, according to CB Insights, before the company raised RMB35m in a series A round featuring 500 Startups, MFund and Heyi Capital in February 2016.
E-commerce group Alibaba subsequently supplied RMB35m in series A+ funding for the company in September, the year after tthe corporate had established its Hong Kong Entrepreneurs Fund with $129m of capital.