Amatil X, the startup accelerator launched by beverage bottling service provider Coca-Cola Amatil, has expanded from Australia and New Zealand into Indonesia.
The initiative is backed by AX Ventures, Coca-Cola Amatil’s corporate venturing unit, and focuses on areas related to its parent’s core beverage business, such as on-demand delivery, retail analytics software, supply-chain optimisation and sustainable packaging.
Digitaraya, the Indonesia-based accelerator backed by internet technology provider Google’s Developers Launchpad innovation hub, will help Coca-Cola Amatil run Amatil X.
Alison Watkins, a managing director at Coca-Cola Amatil, said: “We are seeing growth in the food and beverage sector (in Indonesia) where consumer trends and technology are merging.
“We aim to harness that growth to deliver technology solutions for customers and consumers, including in on-demand delivery and in-store analytics [which] will benefit Amatil in Indonesia, Australia and across the region.”
