Marketing, entertainment and human resources software provider AnyMind Group paid an undisclosed amount on Wednesday to acquire India-based mobile video advertising platform developer Pokkt, enabling telecoms firm Singapore Telecommunications to exit.
Pokkt’s platform helps developers monetise their mobile apps, focusing on facilitating video ads in mobile games. It integrates with some 1,000 mobile ad publishers across India, Southeast Asia, the Middle East and North Africa.
AnyMind plans to add the company’s in-app advertising technology to its AdAsia advertising management platform, which covers desktop, mobile, online video and out-of-home digital ads.
Kosuke Sogo, AnyMind’s co-founder and chief executive, said: “There is a strong and immediate synergy between both companies, including product and offering fit, geographies covered and management teams.
“Both advertisers and publishers across Asia and globally can only benefit from this deal taking place, as we look to scale our combined offerings and open up new value for our customers.”
Venture capital firm Jungle Ventures led a seed round of undisclosed size for Pokkt in 2013 before joining Singapore Telecommunications’ corporate VC unit, SingTel Innov8, as well as Jafco Asia and angel investor K Ganesh, for a $2.5m series A the following year.
The company subsequently secured $5m in a 2015 series B round that included SingTel Innov8, Jafco Asia, Jungle Ventures, Segnel Venture, and various private investors.
