App Annie, a US-based mobile app analytics provider backed by publisher International Data Group (IDG), attracted $63m in series E capital yesterday in a round led by venture capital firm Greenspring Associates.
VC firms E.Ventures, Greycroft Partners, Institutional Venture Partners and Sequoia Capital also contributed funds to the round.
Founded in 2010, App Annie offers a range of business intelligence and data analytics tools specifically aimed at mobile app publishers, such as the ability to track both one’s own and competitors’ downloads, gain insight into user demographics and manage campaigns.
The fresh funding will go towards further development of the company’s platform and continued global expansion.
App Annie has now raised $157m in funding altogether. IDG Capital Partners, the China-based investment affiliate of IDG, backed a $55m series D round in January 2015, a $17m round in 2014, a $15m series C in 2013 and a $6m series B in 2012, after injecting $1m in seed funding in 2011.
The company’s earlier investors include Infinity Venture Partners and Kii Capital.