US-based customer engagement technology provider Appboy completed a $20m series C round on Wednesday featuring IDG Ventures USA, which forms part of media firm International Data Group’s corporate venturing network.
Venture capital firm Battery Ventures led the round, with participation from all Appboy’s existing investors: InterWest Partners, Icon Venture Partners, Blumberg Capital, T5 Capital, Bullpen Capital and Accelerator Ventures.
Appboy supplies customer relationship software that helps marketers engage audiences through mobile and digital channels. The series C funding will support product development and international growth.
IDG Ventures initially invested in Appboy as part of a $7.6m round in 2013, which also included Blumberg, T5, Bullpen and Accelerator Ventures. All five series A investors were joined by InterWest and Icon Venture Partners for a $15m series B round in late 2014.