Mobile marketing platform operator AppLovin has acquired SafeDK, an Israel-based mobile software development kits (SDKs) management platform backed by electronics producer Samsung for an undisclosed amount, TechCrunch reported on Tuesday.
Founded in 2014, SafeDK has developed a suite of software tools that are designed to help mobile app publishers analyse and monitor third-party SDKs in their apps.
Through the technology, developers can view their mobile ad inventory and campaign performance, optimise the customer experience and receive data leaks and performance alerts in real-time.
AppLovin will leverage the technology to help its users protect their brands and comply with the European Union’s General Data Protection Regulation.
In 2016, SafeDK raised $3.5m in a series A round that included Samsung Next Tel Aviv, a regional investment subsidiary of Samsung, as well as StageOne Ventures, Kaedan Capital and angel investors Marius Nacht and Leon Waisbein.
StageOne, Kaedan and Nacht previous chipped into a $2.25m seed round a year earlier.
Orly Shoavi, co-founder and chief executive of SafeDK, said: “We are delighted to be working with the AppLovin team to help mobile game publishers grow their businesses.
“AppLovin has been a trusted partner for the biggest mobile game studios around the world and SafeDK’s technology will strengthen that trust.”