AAA ASG acquires Homebot

ASG acquires Homebot

Corporates Black Knight Financial Services and Axel Springer exited US-based mortgage services provider Homebot yesterday in an acquisition of undisclosed size by software-as-a-service investment holding company ASG.

Founded in 2015, Homebot offers personalised insights into customers’ home equity activities in addition to access to qualified experts, helping them interact with estate agents and their mortgage lender.

Real estate finance technology provider Black Knight invested $4m to lead the company’s $4.5m seed round in 2017, participating alongside media group Axel Springer and investment firm Picus Capital.

Ernie Graham, Homebot’s co-founder and CEO, said: “We knew after our first meeting that ASG was aligned with Homebot’s mission to reinforce the crucial relationship between lenders, agents and their clients throughout the entire homeownership lifecycle.

“This acquisition was made possible by our shared focus on people, product and growth. It will no doubt accelerate Homebot’s ability to help even more mortgage lenders, real estate professionals, homeowners and buyers.”

By Robert Lavine

Robert Lavine is special features editor for Global Venturing.

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