Invidi Technologies, an advertising technology company agreed to be acquired in November by AT&T.
If completed as planned in the first quarter, AT&T would hold a controlling stake in Invidi, which would continue to operate independently, with WPP remaining as a minority shareholder and cable group Dish Network joining as a new investor.
AT&T effectively owned a minority stake in Invidi having bought DirecTV in May 2014.
In April 2011, US-based advertising targeting company Invidi Technologies extended its series D round to $49m by adding New York-listed pay-television company DirecTV as an investor.
Invidi initially closed its D round in May 2010 at more than $23m but David Downey, chief executive of the company that has raised more than $110m since launching in 2000, said it had now “completed its $49, D round of financing with a final investment from DirecTV”.
Previously announced participants in the round were online search engine Google, GroupM, a unit of advertising agency WPP, phone maker Motorola, credit checking company Experian, television broadcaster NBC, phone operator Verizon and venture capital firms Menlo Ventures, InterWest Partners, EnerTech Capital, Westbury Equity Partners and BDC Capital.