AAA Attn draws Evolution Media for series B

Attn draws Evolution Media for series B

US-based online news platform Attn has secured $18.6m in a series B round led by corporate-backed joint venture Evolution Media Partners (EMP), Los Angeles Business Journal reported on Friday.

RTS Ventures, Main Street Advisors, Seacrest Global Group, Marc Rowan, Paul Wachter, Cash Warren and Ross Levinsohn also took part in the round.

Attn runs an advocacy-focused media platform that posts commentary, news articles, and videos covering subjects centred on social and economic justice issues.

The company, which relies partly on Facebook and other media platforms for traffic, will use the funding to beef up its video content through hiring more staff, expand on to additional video platforms and strengthen its audience development technology.

The round follows a $4.1m series A round in late 2014 that was backed by investors including Seacrest Global Group, which acts as television host Ryan Seacrest’s investment vehicle, Troy Carter and Ross Levinsohn.

Evolution Media Partners operates as a joint venture between film and TV production company Participant Media, TPG Growth and Evolution Media Capital, which is itself backed by talent agency Creative Artists Agency (CAA).

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