Foodsmart, a US-based meal planning and online food ordering application, has raised more than $25m in its series C round from a consortium led by Advocate Aurora Enterprises, a new corporate venturing subsidiary of local health system network Advocate Aurora Health.
Foodsmart’s C round also included venture capital firms Mayfield Fund, Seventure Partners (Health for Life Capital), New Ground Ventures and Social Entrepreneurs Fund (TSEF), and angel investors Shawn Jenkins, Fritz Lanman, Clarence Otis and Larry Berger.
This strategic growth investment is the first for Advocate Aurora Enterprises, which will invest in startups around ageing independently, parenthood and personal performance.
Scott Powder, president of Advocate Aurora Enterprises and who will be joining Foodsmart’s board, said: “Food and nutrition touch all three categories, which is why Foodsmart is an ideal first partner.
Foodsmart supports more than 1.25 million members from over 650 employers leverage price comparison and discounts.
