Keyoor Purani, professor of marketing, IIM Kozhikode

AAA Keyoor Purani, professor of marketing, IIM Kozhikode

Can corporate engagement with startups be not-for-profit?

Engagement of large corporates with startups can contribute to innovations in a big way. Size, resources and efficient processes of big companies complement the ideas, agility and risk-taking orientation of the startups to spur innovative solutions.