US-based retail services provider B8ta has received $19m in a series B round led by department store operator Macy’s that included real estate developer CapitaLand, TechCrunch has reported.
The round also featured Sound Ventures, Palm Drive Capital, Graphene Ventures, Khosla Ventures and Plug and Play Ventures, and it boosted B8ta’s overall funding to $39m.
Founded in 2015, B8ta operates brick-and-mortar retail spaces in cities including San Francisco, New York and Santa Monica that enable customers to try out innovative technology products.
The company’s technology will be integrated into Market @ Macy’s, a pop-up concept store launched by the retailer earlier this year.
TriplePoint Capital led a $7m series A round for B8ta in 2016 that also featured Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. B8ta had already secured $4.5m in seed funding, according to TechCrunch.